A few weeks ago I decided I wanted to, uh, “rebrand” my blog. You know, this little dormant corner of the internet where I used to write heartfelt stuff or track my debt repayment but this year mostly just shared pictures of my growing belly.
I cannot tell you how many times I’ve stared at a blank “Add New Post” screen, bit my nails, and wondered what to put in the big white text area. Justen sent me a new WordPress Theme, asked if I liked it, and then I thought.. a new look to my blog will help me, for sure!
Once, awhile ago, I had a conversation with a branding strategist about.. well, branding. She told me that branding was more than just the colors on your blog. It’s the language, the topics, the things that make you YOU. The things that people recognize and associate with you and your (blog, business, etc).